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21/10/2024

Best Practice Examples of AI in Marketing

Artificial intelligence has become commonplace in modern marketing strategies. Learn more about what it is and how you can use it now.

07/06/2024

Voice Search in 2024

In 2024, voice search is a booming industry. Make sure you’re considering VSO techniques so you don’t get left behind. Learn more now.

26/06/2017

SEO Services in Hampshire

So you’re looking for an agency offering SEO services in Hampshire? – You’ve come to the right place.

Cue… Rooster Marketing’s SEO services, in Hampshire!

Rooster Marketing started life in 2010 as

16/05/2017

Website SEO for Beginners – Starter Pack

Website SEO or Search Engine Optimisation for short is a digital marketing strategy that confuses some, entices many and frustrates the large majority!

SEO works by boosting the online presence of your

30/05/2017

How to choose an SEO Agency

When deciding how to choose an SEO agency, there are some important questions that you need to ask to ensure you are chasing the right SEO agency for your business.

31/01/2017

Relaunch Your New Website the Right Way: With an SEO Audit!

11/07/2016

Pay Per Click: What is PPC and Why Do I Need It?

What is Pay Per Click

Pay Per Click or PPC, is a form of online marketing. Advertisers bid on advert placement positions for particular search terms with different search engines, such

21/06/2017

Content Marketing Agency Advice: How to Create a Content Strategy

A good content marketing strategy is like walking into a superstore that is full of well-signposted produce and fresh seasonal fruit and veg at great prices; a pleasurable shopping experience.

12/09/2017

Why you should be using a Google Partner for your PPC

31/03/2016

Build Your Brand With SEO: A How To Guide

SEO Branded Content

The quality of content you offer influences everything about your brand: Is your audience having to sift through hundreds of pages to reach the information they want or

06/11/2017

OK, Google: Help me with Voice Search Optimisation

06/08/2019

Social Media Engagement

Organic Engagement Strategies

The key to higher engagement is knowing your target audience inside out. Understanding what makes them tick, and delivering content to them in a way that will encourage

29/11/2019

PPC or CRO Management?

What is PPC Management?

Pay Per Click (PPC) management is the ongoing process of managing and optimising paid advertising accounts and campaigns. This involves monitoring performance metrics and making optimisation changes

07/01/2020

Keyword Targeting in a PPC Campaign

the categories

informational

Search queries that are asking a question and are looking to learn something. Usually categorised as being in the research phase of the buyer journey.

navigational

Searching for a specific website