Content marketing in 2024 can feel overwhelming. Audiences are demanding high-quality, personalised content to be delivered to them at lightning speeds, which can be almost impossible to keep up with.

That’s where AI comes in.

In this article, we explore how AI can transform the content generation process, suggest some AI tools that will optimise your marketing strategy and share how Rooster Marketing can support you throughout your journey with AI adoption.

 

Content marketing in 2024

Not only is there a demand, but there is an expectation that customers will be able to experience relevant content in real-time, as soon as cultural events and trends impact the zeitgeist.

With this being the current state of the modern digital marketing landscape, content teams have begun to feel overwhelmed by the incessant need for something new.

AI can be a truly invaluable tool when it comes to tackling the ever-growing mountain of content that brands need to publish.

 

AI for content creation

Time is a truly finite resource.

Don’t waste it spending hours trying to come up with the perfect idea for your next social media post, the catchiest caption you can conjure or scouring the internet to conduct sentiment analysis manually.

AI can help you make the most of the little time you have to truly maximise your creative output, enabling your brand to deliver content that remains consistent, maintains cultural relevance and forms meaningful connections with your audience.

Give your team more time for creative thinking and leave the repetitive, more administrative tasks to artificial intelligence.

 

AI-powered content marketing tools

There are many AI-powered content marketing tools that you can leverage for optimising your strategy, each with its own set of capabilities and specialisms.

 

Buffer’s AI Assistant

Buffer is a social media scheduling platform that enables businesses to create, publish and analyse content, as well as engage with their audience.

Buffer’s AI Assistant supports you with all of your social media marketing needs, empowering you to create new posts, repurpose existing content and suggest fresh ideas for click-worthy content. With cross-platform capabilities, Buffer can also deliver these capabilities at any scale.

Buffer can even repurpose blog posts for ‘bite-sized’ social media content and translate your copy into multiple languages for an international audience.

Leveraging this AI tool can make your social media content creation faster and more efficient, helping your team overcome creative fatigue and maintain brand consistency.

 

HubSpot’s AI social media caption generator

HubSpot champions AI-powered content generation.

Their social media caption generator supports organisations in producing personalised captions, tailored to your brand personality and tone of voice, appealing to your audience in an engaging and enticing way. HubSpot also has built-in reporting capabilities, enabling you to track the performance of your posts, analyse audience trends and optimise your posting times.

Its software requires just a short description of what you want your post to become, a few details about your audience and the desired tone of voice; then you can sit back and let AI work its magic.

As with all content created by AI, it will need to be checked by your content team for any inaccuracies, but the implementation of this AI tool truly streamlines and speeds up the content generation process.

 

Meltwater

Social listening is an incredibly powerful process to implement into your marketing strategy, ensuring that you stay on top of audience trends, address pain points and discover how your brand is perceived by the public.

Meltwater utilises AI to gather data across multiple media platforms, including YouTube Pinterest, Twitter, Reddit and more to conduct sentiment analysis, identify influencers that are trending and create custom reports.

 

Canva

Canva is a widely used graphic design tool, perfect for creating visual content that is sure to engage and connect with your audience, optimised across multiple platforms.

With hundreds of media templates available, Canva’s designs are completely customisable to your brand’s creative needs.

Their ‘magic’ tools are also incredibly useful, utilising AI to generate unique images for your social media posts, using just textual prompts, inspired by your own content and ‘magic’ editing tools to modify your images to suit your vision.

 

Contility

With Contility, you can visualise the true value of your content through our connected node architecture. This way, your brand can gain full visibility of your marketing strategy and how it’s performing in real-time, enabling you to remain agile and optimise accordingly.

With the assistance of Contility AI, you can create, schedule and optimise your content for SEO purposes across multiple platforms and marketing channels, including blogs, social media and more. Its AI tools can suggest ideas, create content and edit your copy all in the same platform.

Contility knows how important collaboration is within a team. That’s why its review and approval system is built-in and integrated throughout the content creation process, enabling your team to communicate seamlessly.

 

Transform your content with Rooster Marketing

Our full-service marketing agency delivers successful marketing strategies, tailored to your brand’s specific needs, your audience specifications and the industry you operate in; we can truly do it all.

Contact us to learn more about how we can transform your business today.