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05/03/2020

Technograph Logo

rebrand

Technograph wanted to improve their brand presence within their industry. To best understand the business, we organised a site visit to research the products and to get a real feel

20/02/2020

New Forest Rebrand

New Forest Ice Cream

New Forest Ice Cream is a widely recognised brand, known as one of the leading ice cream manufacturers in the UK. Their existing brand was restricting the

10/01/2020

How to Track Mobile Website Performance in Google Analytics

As of March 2018, Google officially announced that the roll out of a mobile-first index has started after a year and a half of testing.

This means that now, more than

07/01/2020

Keyword Targeting in a PPC Campaign

the categories

informational

Search queries that are asking a question and are looking to learn something. Usually categorised as being in the research phase of the buyer journey.

navigational

Searching for a specific website

04/12/2019

Social Media Channels for Businesses

Twitter

Content Types

Tweets allow users to post 280 characters of text alongside an optional photo, video, gif, poll or location.

Pros

  • Fun fact – there are more daily Twitter users globally than

04/12/2019

Which Social Media Channels Work Best For Businesses

You may be a B2B business, targeting warehouse managers, LinkedIn would be a good channel to start with. Assuming warehouse managers don’t use channels like Facebook however could be a

29/11/2019

PPC or CRO Management?

What is PPC Management?

Pay Per Click (PPC) management is the ongoing process of managing and optimising paid advertising accounts and campaigns. This involves monitoring performance metrics and making optimisation changes

06/08/2019

Social Media Engagement

Organic Engagement Strategies

The key to higher engagement is knowing your target audience inside out. Understanding what makes them tick, and delivering content to them in a way that will encourage

22/05/2019

Do Audiences Still Trust Influencer Marketing?

It has been tricky to keep up and separate what is a personal recommendation and what is a sponsored post, even for the most savvy of social users.