Follow our narrative and create your own

As of March 2018, Google officially announced that the roll out of a mobile-first index has started after a year and a half of testing.

This means that now, more than

the categories

informational

Search queries that are asking a question and are looking to learn something. Usually categorised as being in the research phase of the buyer journey.

navigational

Searching for a specific website

Twitter

Content Types

Tweets allow users to post 280 characters of text alongside an optional photo, video, gif, poll or location.

Pros

• Fun fact – there are more daily Twitter users globally than
  

You may be a B2B business, targeting warehouse managers, LinkedIn would be a good channel to start with. Assuming warehouse managers don’t use channels like Facebook however could be a

What is PPC Management?

Pay Per Click (PPC) management is the ongoing process of managing and optimising paid advertising accounts and campaigns. This involves monitoring performance metrics and making optimisation changes

Organic Engagement Strategies

The key to higher engagement is knowing your target audience inside out. Understanding what makes them tick, and delivering content to them in a way that will encourage

It has been tricky to keep up and separate what is a personal recommendation and what is a sponsored post, even for the most savvy of social users.

A Design Route

In 1965, the road signage system was created by two London designers – Jock Kinneir and Margaret Calvert – using a mixture of lowercase and uppercase letters for