We’re an award-winning full-service pharmaceutical marketing agency, solving complex problems with smart data-led marketing and sustainable design while delivering a complete end-to-end marketing solution for all pharmaceutical brands.
Discover how to strategise your omnichannel marketing plans with measurable results.
We work with a variety of D2C and HCP pharma brands across the globe. We work to create engaging & stand-out brands for new products, refresh & elevate well-known brands and work closely with internal teams to target healthcare professionals.
We create bespoke omnichannel pharma marketing strategies informed by data, meaning we understand your various audiences and their needs.
We’re truly full-service meaning we take a proactive approach across all channels, from digital marketing to video, POS design & packaging design.
We always strive to ensure your marketing strategy is impactful, effective and aligned with your business KPIs.
We were approached to help a UK pharmaceutical company launch their new prescription ear drop product in the HCP marketplace. We worked to create an engaging character for the product which enabled the brand to stand out with personality in a heavily regulated and otherwise noisy & clinical market.
The superhero character was the result of this need to stand out in the market, whilst remaining compliant. It was designed in the shape of the product and given a personality that showcases the benefits of the product for end-users.
Rooster also helped to roll the campaign out across all relevant touchpoints for its HCP audiences via appropriate print and digital channels.
Following the success of our superhero campaign we were asked to create another character for a UK Pharmaceutical company’s dry eye product Eyezin XL. They wanted strong messaging in an already saturated marketplace for customers.
Rooster worked to create various creative concepts of unique & eye-catching imagery to support a digital marketing campaign. Our suite of product characters was used alongside relevant messaging across a large display campaign online, targeting older female customers with an interest in theatre and performance.
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