A brand’s identity is far more than just designing a logo. Brand identity is the visual and language cues that reflect a brand’s core values and enable your audience to distinguish your brand from your competitors. It also encompasses interactions that you have with your audience, predominantly through online channels and how this can impact your brand’s reputation.
Including both the visual aspects of colour, design and logo and the type of language, your brand can build a comprehensive vision of how you’d like to be perceived by your customers. It is truly the sum of all of the elements that build your brand’s character and personality, authentically portraying your brand’s core values in the hopes of resonating with your target audience.
One of the key aspects of brand identity is enforcing recognition with your customers. You want your customers to see your logo or brand colours and immediately conjure positive associations with your products and services. Your brand wants to take a firm hold of the forefront of a consumer’s mind, encouraging them to purchase with you time and time again.
You also want to encourage advocation. Becoming an advocate for your brand is the next level of loyalty that your brand desires from your audience.
The ways in which your brand communicates with your customers are all crucial to maintaining your perceived dignity and integrity. Establishing credibility is key to building trust with your customers, ensuring that you become their one-stop shop for all of the things that your brand does best.
Regular communication is also the key to success. With the saturated nature of the digital market, your brand needs to ensure that they’re appearing in a user’s line of sight, consistently and frequently. According to MarketingProfs, users consume around 13 pieces of content before making a purchasing decision. As a result, creating memorable impressions again and again with your prospective customers will ensure that your potential customers convert and commit to your brand.
At Rooster Marketing, we pride ourselves on our experts’ ability to craft and shape visually compelling brand identities. We deliver creative solutions that prioritise engaging visuals and strong communication, reflecting our commitment to representing your brand in an authentic and attractive way.
Our dedicated team of experts know exactly how to nurture your brand’s success. We build comprehensive strategies that are designed to create striking connections with your audience, capture attention and encourage customer engagement with your content.