Brand market research
Market research is the first step towards your success. It establishes the direction for all your marketing decisions, enabling you to ensure every choice gives you a return on your investment. Just as you wouldn’t embark on a road trip without a map, you shouldn’t dive into your marketing strategy blind. Begin your journey with Rooster Marketing today.
What is market research?
Brand research is the process of equipping brands with the tools to make data-driven decisions for their marketing strategies, product development and branding. It enables brands to gain a more comprehensive overview of their brand and how it’s perceived by consumers.
There are many factors that brand research should encompass, including information about products and services, the brand’s ethos and personality, visual identity and vision for the future. It should also involve any associations with the brand, as well as a customer’s ability to recall your offering.
Find the answers to all of your marketing questions and more with brand research.
Market research
agency
For the success of your marketing strategy, we believe that it’s essential to collect as much information and data as possible when embarking on a branding project.
The information we gather gives us clarity on the direction to take your brand, enabling us to make factually driven decisions that are proven to ensure your brand’s success in a continually evolving marketplace.
This knowledge that we ascertain also equips us with key markers that we can use for the success of our branding exercise. We always have a benchmark to refer back to, making sure that your brand and our creative exploration continue to align with all the research we have conducted.
Research methods
We conduct various forms of research, looking into everything from trend analysis, online research, surveys and in-depth face-to-face and online brand workshops.
Conducting surveys, focus groups and digital listening strategies will enable you to identify customer pain points with your products or services, how your value is being perceived by both your audience and prospective customers alike, and how they might be more receptive to your offering in the future.
Understanding your
brand
Take this opportunity to dive into what makes your business tick, what makes your products and services unique and why your customers should choose you.
In a more abstract sense, it’s important to also illustrate your brand values, visual identity and vision for the future. It’s integral to your strategy moving forward that all of these elements are established and adhered to as tightly as possible to solidify your brand’s online and offline identity. This will lead to improved customer recall and brand associations.
Audience research
Finding the information that allows your brand to achieve the hierarchy of needs for your consumers. Discover what they need on a base level, and what about your offering achieves their physiological and safety requirements.
Then progress and analyse how your brand can fulfil their desires for love and belonging, how to build their self-esteem through your products or services and ultimately how your brand enables your audience to achieve self-actualisation.
Learning more about the key demographics of your target audience, what they want and need from the brands they shop with and how your brand can fulfil this. Not only will this research and subsequent marketing strategy achieve conversions with your prospective customers, but it will also encourage true connections, establishing retention and loyalty.
Learn more with Rooster Marketing
Rooster Marketing conducts the research so that you don’t have to. It can seem an incredibly overwhelming task to gain this amount of information about your brand and know what to do with all of it. We’re here to help.
Our dedicated team of experts have an arsenal of tools to help your marketing efforts thrive. Contact us today to learn more about how we can support you.