When it comes to PPC, experience makes all the difference. With over 15 years of collective expertise and experience, our PPC specialists in London are best poised to help you with your PPC needs. 

From increasing your website traffic to driving quality conversions, we combine technical precision with creative flair to deliver strategies that work for you and your business. Our solutions are bespoke to your goals, ensuring your business stands out in the crowded and competitive digital marketing landscape.

We don’t just provide a service; we build partnerships. With Rooster Marketing, you’ll work alongside a team that’s as passionate and invested in your success as you are.

Get in touch with a PPC agency today

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Google Partners

Rooster Marketing are a proud Google Partner. We are experts in all things Google. Our team undertake regular certification and training to stay up to date with all the latest developments in the paid search atmosphere.

Google trusts us, so you should too!

Grow your business with an award-winning PPC agency in London

Want to attract more customers to your business? Our PPC services are designed to help you achieve this. When potential customers are searching for your services, you want to be at the very top of the search results. That is why our team conducts extensive market research, keyword analysis, user intent analysis, competitor performance analysis, and more, to identify the best possible target keywords for your business.

Having a comprehensive understanding of your site and sector enables us to always make data-driven decisions, in how we are optimising your site. Our team always stays on top of the latest industry best practices, to ensure we are always taking correct decisions when optimising your site.

Don’t miss out on potential customers, let us help your business grow with a data-driven PPC strategy.

Don’t just take our word for it

“The Team at Rooster are great. They have steered us through three rebrands and continue to give us marketing support across all three service lines. We’ve seen improved traffic across the board as a result, as well as a 61% improvement in conversion rate and 32% reduction in cost per click.”

Claire James, Marketing Manager at Awards Intelligence

Why do I need a PPC agency?

Search engines are more intelligent than ever before and are constantly evolving. In turn, paid search advances every day, and machine learning is a key factor in a paid campaign’s success in search and display.

However, accounts can go rogue when incorrectly structured. Leaving an account to its own devices without detailed analysis and optimisation means you are not getting the most from your campaigns.

Our team consists of experts in PPC management who have been running successful and cost-effective search and display campaigns since Google Ads launched in 2000.

Why choose Rooster as your PPC agency?

Easy – we get results.

  • Increased an international school’s CTR by 492%.
  • Increased conversions for a private aircraft charter company by 142% during the pandemic
  • Increased conversion rate of 168% for a UK manufacturing company
  • Decreased a specialist lawyers cost per conversion by 67%
  • Generated 26% more revenue for a holiday company during its sale period

Some of our success stories

rijo42, a supplier of high-end coffee machines, worked with us to grow its online presence and attract high-value clients. Through a tailored PPC strategy focused on optimising for intent-driven keywords, enhancing site performance, and crafting content that resonated with its target audience, we achieved a 167% increase in conversions over the course of one year. By combining compelling headlines and high-converting landing pages, we transformed its website into a powerful lead-generation tool.

Panavision, a global leader in high-end camera and lens solutions, partnered with us to enhance their digital visibility and drive more conversions. By implementing an effective PPC strategy, we optimised their site for high-intent searches, refined user journeys, and leveraged data-driven insights to capture demand. The result? Over a two year period, we increased their orders generated from Google by 177%, translating into a significant uplift in revenue and brand engagement. Our tailored approach ensured Panavision connected with the right audience at the right moment—turning searches into sales

Questions? Let’s talk

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We champion our clients along with our successes and are proud to present our awards

We have experts in PPC across the agency and in our multiple UK offices.

London

A stone’s throw from Leicester Square tube station.

60 St Martins Lane
Covent Garden
London WC2N 4JS

Winchester

Secluded but not hidden, you can reach us easily from the M3.

The Mill, Shawford
Winchester
Hampshire SO21 2BP

Birmingham

Located in the heart of Birmingham’s busy city centre.

Lewis Building
35 Bull Street
Birmingham B4 6AF

Manchester

You’ll find us in Manchester’s creative district.

Peter House
Oxford Street
Manchester M1 5AN

Our tools

Every PPC campaign is different. Who you’re targeting, what keywords you’re using and geographic location all play a factor in choosing how much to spend on PPC.

If you sell e-commerce products, we can work on an exact budget based on how many sales you want, providing a guide on what your campaigns budgets can look like.

We do everything bespoke, and that applies to quoting as well!

As Google Partners, our team regularly have their knowledge tested to remain certified. We are always learning and are often at the forefront of any new technology or developments in the industry.

Just speak to the team and see how much PPC knowledge we have!

Success looks different for every business. With pay-per-click advertising, our goal is to generate high-quality traffic to your website that generates leads that turn into sales. However, we also work with brand awareness campaigns, ensuring your brand is exactly where your audience is searching – every time they search.

We create monthly reports for every client in numerous ways to suit your working style – from presentations suitable for board-level meetings to pure data for your own analysis.

We find with new clients that we work very closely with marketing teams to understand your business, your audience and competitors in the first instance. This helps us create the right strategy for your goals and the best structure to achieve them.

Always expect to hear far more from us in the first few months before we get into a more settled account and standard optimisation. However, this isn’t where you never hear from us again. We’re a PPC ad agency that regularly checks in with our clients, with questions around specific optimisations, clarifying search queries and checking on lead quality to ensure campaigns are performing well internally as well as from our view.

Yes, most paid search platforms allow international targeting. However, there are sometimes exceptions for specific countries or limitations.

Our team is well versed in platform policies to answer any questions about targeting and limitations.

  1. We have a kick-off meeting to discuss aims, objectives and more about your brand/service/products.
  2. We research keywords and audience information to create a suitable PPC strategy
  3. This strategy will build the best PPC structure and budget for your business
  4. We discuss the PPC structure and budgets with your team in detail
  5. Once signed off, we write all the ads and send for approval
  6. Once ads are signed off, we set the campaign up in whatever platform is being used ready for go-live.

Get in touch with Rooster, an expert PPC agency.