Brand research is a vital component of your marketing strategy. It truly sets you up for success, enabling you to distinguish your brand from competitors, as well as authentically connect with your audience.

In this article, we’ll explore the importance of brand research, how you can get started with your research and how Rooster Marketing’s approach will ensure your brand thrives.

 

The current environment

With the evolution of the digital age, the rate of change within the marketing industry has quickened exponentially. With this advent comes an urgent need for businesses to constantly grow and progress, keeping up with their competitors, both old and new, as well as developing consumer values and social standards.

That’s where brand research comes into play. It is your ticket to unlocking your potential and enabling you to stay ahead of the competition.

 

What is brand research?

Brand research is the process of accumulating a wealth of information about a brand, providing the foundations for each of the marketing campaigns that will follow.

There are many factors that brand research should encompass, including information about products and services, the brand’s ethos and personality, visual identity and vision for the future. It should also involve any associations with the brand, as well as a customer’s ability to recall your offering.

Find the answers to all of your marketing questions and more with brand research.

 

Quality of research

Although data is king in an ever-changing marketing environment, the quality of the information you gather is more important. This data has to ultimately be analysed and used constructively to benefit your brand, so the quality is vital.

 

Transformative results

Many research studies have shown that brand research completely transforms the success of a marketing campaign, driving a higher volume of sales and maximising your return on investment.

Knowledge is truly powerful.

Developing a more comprehensive understanding of your business and how to maximise its potential is invaluable when combatting an ever-evolving marketplace. Equipped with this knowledge, businesses can then adapt, refine and tailor their strategies accordingly, using it to optimise their marketing campaigns for success.

 

Never risk it

Missing out this essential step in the marketing process risks jeopardising the success of a brand’s marketing campaigns.

Just as you wouldn’t set sail without a map, embarking on your marketing journey without a deep understanding of your brand is equally unwise.

The digital marketing landscape is challenging enough without forgoing the tools and insights that give you a competitive edge. Maximise your ability to connect with your audience with brand research.

 

Regular updates

Initially, your brand research will be much more extensive, uncovering the bare bones of your brand and what direction you will take moving forward.

However, it’s essential that this research is conducted throughout your brand’s lifecycle, keeping up-to-date with new technological developments, changes in brand language, and demands from consumers, to name just a few.

 

The process

So, how should you go about conducting brand research?

Conducting surveys, focus groups and digital listening strategies will enable you to identify customer pain points with your products or services, how your value is being perceived by both your audience and prospective customers alike, and how they might be more receptive to your offering in the future.

Take this opportunity to dive into what makes your business tick, what makes your products and services unique and why your customers should choose you.

In a more abstract sense, it’s important to also illustrate your brand values, visual identity and vision for the future. It’s integral to your strategy moving forward that all of these elements are established and adhered to as tightly as possible to solidify your brand’s online and offline identity. This will lead to improved customer recall and brand associations.

 

Measuring success

There are a range of metrics you can use to measure the success of implementing your brand research. These may include brand awareness, associations, perception, loyalty and brand preference.

Ultimately, your efforts will correlate with the results you experience. So, the more resources, time, and effort you put into your brand research, the more facets of your brand will benefit.

 

Thrive with Rooster Marketing

It can seem incredibly overwhelming when facing the prospect of conducting extensive research into your brand. We’re here to help.

Our vibrant team of experts will lead you through the entire process, learning the rich depths of your brand’s history, goals and aspirations and combine this with our own market research, producing a comprehensive strategy that will enable your brand to thrive.

Contact us today to learn more about how we can support you throughout this process and achieve your marketing dreams.