Website SEO or Search Engine Optimisation for short is a digital marketing strategy that confuses some, entices many and frustrates the large majority!

SEO works by boosting the online presence of your website for free (in theory), with the constant demands and ever-growing best practices from search engines such as Google and Bing. Often it’s easier and simpler to hire an SEO agency to ensure that you’re not wasting time implementing old tactics and one who knows exactly how to get you where you want.

Here at Rooster, where we are passionate about all things search, our SEO team have worked together to create a handy starter pack that you can download at the end of this article.

For those who are new to SEO, let’s start from the beginning – a very good place to start:

So, what is website SEO?

Website SEO helps search engines figure out what your website is about, a good SEO strategy ensures that the way your website has been developed works to help Google and Bing identify key themes through your content and structure. A great one, however, works to show search engines how useful your website is and ultimately boosts your search engine positioning to increase your online engagement.

What are the Search Ranking Factors?

Website SEO or Search Engine Optimisation is a digital marketing strategy that confuses some, entices many and frustrates the large majority!

The above periodic table is all of the ranking criteria that Google, Webmasters and many search marketing optimisers have tried and tested throughout the year and found to make the most impact. From this we can see that the biggest influencers in 2017 so far are:

The above list suggests that you should be focusing on great quality keyword research to produce purpose focused content that is pushed socially, through emailers and shared across a whole network of users and where it should be posted on a website that has a clear navigational structure, and clear headings.

I mean, it sounds simple right?

Now, let’s look at understanding the different types of website SEO…

What is the difference between On-Page and Off-Page SEO?

On-page SEO is the optimisation on your actual website pages or blog. This is your descriptive titles, your quality content, your images and your navigation.

On-page SEO is the optimisation on your actual website pages or blog. This is your descriptive titles, your quality content, your images and your navigation.

Whilst your on-page SEO is the use of keywords on your site. Your off-page SEO is your backlinks, mentions, sharing and errors.

On-page and off-page are both vital to the success of your website and should, in fact, work together. By researching keywords to determine where your users and the traffic is will lead into your on-page content and descriptions. But off-page optimisation techniques are the bread and butter of any website; they make it functional and fix any errors.

Getting started with Search Engine Optimisation

Now that you’re familiar with what website search engine optimisation is, how to do it and the importance of doing it right, why not download our starter checklist for beginners to get you started.

Download our SEO Checklist

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Or you can read about our SEO services or get in touch with us to discuss your online search presence.