Sloane Stanley

Establishing moments in Chelsea

Sloane Stanley is one of the most established estates in Chelsea, London. The Estate holds an incredible number of residential and commercial properties, including innovative pop up shops concentrated on the King’s Road and Fulham Road all still under the same family ownership since 1717.

Imagery and videography

We have and continue to produce visually pleasing content that expresses the humanity and community feel of the Sloane Stanley neighbourhood. ‘Moments in Chelsea’ was a video project that included many businesses across the estate talking about their own brands and how Sloane Stanley has supported them.

Concepts that fit comfortably

We then went away and built a clearly defined brand with guidelines. We also created some key concepts to test whether the brand works in all situations. These pieces ranged from simple office stationery to an entirely new website. Other concepts included creating advertisements, manuals, and privilege cards.

Historic brand

Sloane Stanley had a recognisable logo, but the brand itself needed clarifying and elevating.

Starting from the ground up and working closely with the client, we went through a meticulous process of clarifying what they wanted to keep in place and we then agreed that the brand was ready to go in a stronger direction.

Quality within a quick time frame

After producing clear brand guidelines to elevate the business further, it was time to create a website that matched the brand efforts. A key part of the website build was quality, considering it needed to include clear commercial and residential property lettings functions with user experience in mind. Not only that, but it also needed to be delivered within a stringent time frame.